Last updated June 9, 2004.
PLEASE NOTE: OUR PRIVACY POLICY CHANGES FROM TIME TO TIME.
PLEASE CHECK BACK FREQUENTLY FOR UPDATES.
The information collection, use, and dissemination practices
of Senior PsychCare, Inc. (the "Company") are discussed
in this policy. This policy applies to Company's information
collection (a) on Company's website (seniorpsychiatry.com
and any other websites Company may produce or operate in
the
future)
("Websites"), (b) on various third party websites,
and (c) through the use of Company's desktop software applications.
1. Collection of Information.
1.1 Survey Information. The Company collects information
from individuals when an individual voluntarily completes
a Company
survey, order form, or submits information via an online
form accompanied by a pre-checked or non-pre-checked checkbox
indicating
that the individual consents to receiving marketing communications
from Company (a "Co-registration"), or a registration
page either online or offline, or by means of online or offline
surveys, order forms, or registration pages operated by third
parties (collectively, a "Survey"). (As used herein, "online" means
using the Internet, including the Websites and related technologies,
and "offline" means by methods other than online,
including in person, via postal mail, using telephones and
cell phones, and other similar means.) In the Surveys, the
Company or a third party (a "Third Party") may ask
an individual to provide various information to the Company,
which may include his or her name, email address, street address,
zip code, telephone numbers (including cell phone numbers and
carriers), birth date, gender, salary range, education and
marital status, occupation, employment information, personal
and online interests, and such other information as may requested
from time to time (together, "Survey Information").
Company or third party may also collect information such as
what browser you are using and your Internet Protocol ("IP")
address. Completing the Surveys is completely voluntary,
and individuals are under no obligation to provide Survey
Information
to the Company or Third Party, but an individual may receive
incentives from the Company or a Third Party in exchange
for providing Survey Information to the Company.
1.2 Third Party List Information. The Company may collect
information from individuals when an individual provides
information to
a third party, and the Company subsequently purchases, licenses,
or otherwise acquires the information from the third party
(the "Seller"). Such purchased information may include,
but is not limited to, an individual's name, email address,
street address, zip code, telephone numbers (including cell
phone numbers and carriers), birth date, gender, salary range,
education and marital status, occupation, industry of employment,
personal and online interests, and such other information as
the individual may have provided to the Seller (together, "Third
Party List Information"). When acquiring Third Party
List Information, the Company seeks assurances from the Seller
that
the Seller has a right to transfer the Third Party List Information
to the Company and that the Company has a right to provide
offers from advertisers to the individuals whose personal
information is included on the Seller's list.
1.3 Other Information. Other occasions when the Company
obtains information from individuals include (1) when an
individual
is making a claim for a prize or seeking to redeem an incentive
offered by the Company or by a third party, (2) when an individual
requests assistance through Company's customer service department,
(3) when an individual voluntarily subscribes to a Company
service or newsletter, and (4) when an individual voluntarily
downloads, installs, and uses Company's desktop software
application(s) (independently or as part of a third party
offering (together, "Other
Information").
1.4 Cookies, Web beacons, and Other Information
Collected Using Technology. The Company currently uses cookie and web
beacon
technology to associate certain Internet-related information
about an individual with information about the individual
in our database. Additionally, the Company may use other
new and
evolving sources of information in the future (together, "Technology
Information").
(a) Cookies. A cookie is a small amount of data stored
on the hard drive of the individual's computer that allows
Company
to identify the individual with his or her corresponding
data
that resides in Company's database. You may read more about
cookies at www.cookiecentral.com. Individuals who use the
Websites need to accept cookies in order to use all of the
features
and functionality of the Websites.
(b) Web beacons. A web beacon is programming code that
can be used to display an image on a web page (by using an <img
src="x"> programming function -- see www.www.org
for more information), but can also be used to transfer an
individual's unique user identification (often in the form
of a cookie) to a database and associate the individual with
previously acquired information about an individual in a
database. This allows Company to track certain web sites
an individual
visits online. Web beacons are used to determine products
or services an individual may be interested in, and to track
online
behavioral habits for marketing purposes. For example, Company
might place, with the consent of a third party website, a
web beacon on the third party's website where fishing products
are sold. When Joe, an individual listed in Company's database,
visits the fishing website, Company receives notice by means
of the web beacon that Joe visited the fishing site, and
Company
would then update Joe's profile with the information that
Joe is interested in fishing. Company may thereafter present
offers
of fishing related products and services to Joe. In addition
to using web beacons on web pages, Company also uses web
beacons in email messages sent to individuals listed in Company's
database.
If you wish more information about web beacons, you may wish
to visit http://www.webopedia.com/TERM/W/Web_beacon.html.
(c) General Behavior Tracking. The Company may track online
behaviors ("Behaviors") through our own technologies,
including our desktop software products, in order to increase
the effectiveness of the advertisements we deliver. An example
of such behaviors may include advertisement responses, web
sites that you visit, and products that you purchase. You
can prevent your behaviors from being tracked by globally
unsubscribing
from our marketing materials or by uninstalling our software.
As described in Section 2.1, the Company reserves the right
to use such technologies for any purpose permitted by law,
whether such use is expressly specified herein.
(d) New Technology. The use of technology on the Internet,
including cookies and web beacons, is rapidly evolving, as
is Company's use of new and evolving technology. As a result,
Company strongly encourages individuals to revisit this policy
for any updates regarding its use of technology.
1.5 Outside Information. The Company may receive information
about individuals from third parties or from other sources
of information outside of the Company including information
located in public databases ("Outside Information").
1.6 Individual Information. As used herein, Individual
Information means Survey Information, Third Party List Information,
Other
Information, Technology Information, and Outside Information,
and any other information the Company gathers or receives
about individuals.
1.7 No Information Collected from Children. The Company
will never knowingly collect any personal information about
children
under the age of 13. If the Company obtains actual knowledge
that it has collected personal information about a child
under the age of 13, that information will be immediately
deleted
from our database. Because it does not knowingly collect
such information, to the best of the Company's knowledge,
the Company
has no such information to use or to disclose to third parties.
The Company has designed this policy in order to comply with
the Children's Online Privacy Protection Act ("COPPA").
1.8 Credit Card Information. The Company may in certain
cases collect credit card numbers and related information,
such
as the expiration date of the card ("Credit Card Information")
when an individual places an order from Company. When the
Credit Card Information is submitted to Company, such information
is encrypted and is protected with SSL encryption software.
The Company will use the Credit Card Information for purposes
processing and completing the purchase transaction, and the
Credit Card Information will be disclosed to third parties
only as necessary to complete the purchase transaction.
2. Use of Individual Information.
2.1 Discretion to Use Information. THE COMPANY MAY USE
INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE
IN COMPANY'S
SOLE DISCRETION. The following paragraphs in Section 2 describe
how the Company currently uses Individual Information, but
the Company may change or broaden its use at any time. As
noted below, the Company may update this policy from time
to time.
The Company may use Individual Information to provide promotional
offers to individuals by means of email advertising, telephone
marketing, direct mail marketing, online banner advertising,
among other possible uses.
2.2 Email. The Company uses Individual Information to provide
promotional offers by email to individuals. The Company may
maintain separate email lists for different purposes. If
email recipients wish to end their email subscription, they
need
to follow the instructions at the end of each email message
to unsubscribe.
2.3 Targeted Advertising. The Company uses Individual Information
to target advertising to an individual. When an individual
is using the Internet, the Company uses Technology Information
(see also Section 2.5 below) to associate an individual with
that person's Individual Information, and the Company attempts
to show advertising for products and services in which the
person has expressed an interest in, whether directly or
indirectly through behavior monitoring. The Company may,
at its discretion,
target advertising by using email, direct mail, telephones,
cell phones, and other means of communication to provide
promotional offers.
2.4 Direct Mail and Telemarketing. The Company may use
Individual Information to advertise, directly or indirectly,
to individuals
using direct mail marketing or telemarketing using telephones
and cell phones.
2.5 Profiles of Individuals. The Company uses Individual
Information to make a profile of an individual. A profile
can be created
by combining Survey Information and Third Party List Information
with other sources of Individual Information such as information
obtained from public databases.
2.6 Storage of Individual Information. The Company stores
the Individual Information in a database on Company computers.
Our computers have security measures (such as a firewall)
in
place to protect against the loss, misuse, and alteration
of the information under Company's control. Notwithstanding
such
measures, the Company cannot guarantee that its security
measures will prevent the Company computers from being illegally
accessed,
and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.1 Sale to Third Parties. The Company may sell or transfer
Individual Information to third parties for any legally permissible
purpose in the Company's sole discretion ("Data Sale").
A Data Sale shall not be defined to mean a merger, acquisition,
change in capital structure, or any activity specified in
Section 3.2, 3.3, or 3.4 below.
Each time the Company enters into a Data Sale, the Company
will send an email ("Data Sale Notice") to individuals
who have entered a valid email address into a Survey. The
Data Sale Notice will contain instructions on how to prevent
the
individual's data from being sold to such specific third
party. There is no guarantee that an individual will receive
the Data
Sale Notice due to technical failure, service provider email
filtering mechanisms, or other unpredictable failures of
transmission. Individuals that did not provide valid email
addresses, or
who no longer have the same email address, will not receive
a Data Sale Notice. Failure to receive a Data Sale Notice
shall not restrict Company's ability to sell data under Section
3.1.
3.2 Order Fulfillment. The Company will transfer Individual
Information to third parties when necessary to provide a
product or service that a person orders from such third party
while
using Company web sites or when responding to offers provided
by Company.
3.3 Legal Process. The Company may disclose Individual
Information to respond to subpoenas, court orders, and other
legal process.
3.4 Summary Data. The Company may sell or transfer non-individualized
information, such as summary or aggregated anonymous information
about all persons or sub-groups of persons.
4. Privacy Practices of Third Parties.
4.1 Advertiser cookies and web beacons. Advertising agencies,
advertising networks, and other companies (together, "Advertisers")
who place advertisements on the Websites and on the Internet
generally may use their own cookies, web beacons, and other
technology to collect information about individuals. The
Company does not control Advertisers' use of such technology
and the
Company has no responsibility for the use of such technology
to gather information about individuals.
4.2 Links. The Websites and email messages sometimes contain
hypertext links to the web sites of third parties. The Company
is not responsible for the privacy practices or the content
of such other web sites.
4.3 Affiliated Companies. The Company may disclose, transfer,
and sell Individual Information to entities affiliated with
Company in Company's discretion.
5. Unsubscribe from Senior PsychCare list.
To unsubscribe from the Senior PsychCare list, click the
link included in the footer
of
any message delivered by Senior PsychCare, and follow the
instructions provided.
6. More Information. For more information
about protecting your privacy, please contact
us.
THE COMPANY RESERVES THE RIGHT TO UPDATE THIS POLICY FROM
TIME
TO TIME, SO YOU SHOULD REVIEW THIS POLICY FREQUENTLY.
© 2004 Senior PsychCare, Inc. All rights reserved.
All content copyright © 2004 Senior
PsychCare, Inc. All rights reserved. |